Below are listed the branch’s 3 campaign goals together with our ongoing
actions to achieve them.
1. Effective campaigning depends on being well informed about brewing and pubs in our area.
|
No.
|
Campaign Action
|
Base
|
Target
|
Led by
|
|
1.1
|
Maintaining our database of pubs in the area.
|
Y
|
Y
|
PT/DE
|
|
1.2
|
Encouraging CAMRA members to keep us informed on issues related to pubs in our area.
Providing monthly updates at branch meetings
|
12
|
12
|
AW/AM
PT/DE
|
|
1.3
|
Maintaining links with the breweries based in our area.
Providing quarterly updates at branch meetings
|
4
|
4
|
PC/DE/MJ
|
|
1.4
|
Establishing links with pub owning companies.
|
N
|
Y
|
PT
|
2. Effective campaigning means promoting CAMRA, the Solway Branch, real ale, real ale pubs and real ale breweries.
|
No.
|
Campaign Action
|
Base
|
Target
|
Led by
|
|
2.1
|
Producing quarterly issues of “Ale Tales” plus a pub of the year special
|
5
|
5
|
AW
|
|
2.2
|
Regular features on real ale pubs and breweries in our newsletter “Ale Tales.
|
5
|
5
|
AW
|
|
2.3
|
Wide distribution of each “Ale Tales” issue
|
50 pubs
|
50 pubs
|
DE/PT
|
|
2.3
|
Maintaining our links with the local media
Achieving CAMRA-related articles in local media including effective publicity for our branch Pub Awards.
|
10 items
|
10 items
|
PT
|
|
2.4
|
Developing and maintaining a branch website
|
N
|
Y
|
MM
|
|
2.5
|
Organise and promote “Ale Trails” that feature local real ale pubs:
Branch socials visiting several pubs
Ale Trail type articles in “Ale Tales”
Ale Trail articles on Website
|
6
0
0
|
6
2
2
|
PC
AW
PT/MM
|
|
2.6
|
Support beer festivals organised by others in the area
|
Y
|
Y
|
IM/PT
|
|
2.7
|
Organise a CAMRA beer festival in the area
|
1
|
1
|
TA
|
|
2.8
|
Help with the CAMRA publications such as Cumbria Real Ale Guide and Good Beer Guide.
|
Y
|
Y
|
PT
|
3. Effective campaigning requires people to help.
|
No.
|
Campaign Action
|
Base
|
Target
|
Led by
|
|
3.1
|
Supporting the Dumfries sub-branch.
Including attendance at Dumfries events
|
Y
0
|
Y
2
|
AW
AW/AM
|
|
3.2
|
Distributing CAMRA literature, particularly membership forms.
|
|
|
PT/DE
|
|
3.3
|
Increase branch membership
|
160
|
165
|
AM
|
|
3.4
|
Encourage members to continue membership including emails to members with current information, etc.
|
|
|
AM/AW
|
|
3.5
|
Encourage younger adults to join CAMRA.
|
8
|
10
|
AM
|
|
3.6
|
Encourage existing members to help the branch (see 1.2 above)
|
|
|
AW/AM
|
|
3.7
|
Increase average attendances at Branch Meetings.
|
9
|
11
|
AW
|
|
3.8
|
Sufficient members travelling on socials to cover the cost where a bus is arranged
|
|
|
PC/PT
|
